The extent to which a corporate website is able to attract and hold the attention of browsers is really a matter of functionality in design. A practical and attractive look and feel that guides viewers to the information they seek will win them over.

There are various ways decision makers can achieve effective web presence and avoid becoming a failed e-initiative, lost forever to online obscurity.

Businesses have about 90 seconds to make an impression online. With so much riding on brief encounters, many organizations incorrectly assume Web design will be a complicated and drawn-out process that requires a lot of time and money.

Drop the idea that designing a Web site is all about being technically savvy and think instead about how you want it to represent your business, brand, and your product or service. Focus on user experience, appearance of the site, and ease of navigation. Some tips include: